A dispute has been ongoing since 1907 with American brewer Anheuser-Busch InBev over the name "Budweiser". In the United States, Canada, Mexico, Panama, Brazil and Peru, the Budvar beer is marketed as Czechvar. In other countries, it is sold as Budweiser Budvar.
Budweiser Budvar is one of the highest selling beers in the Czech Republic in 2014, it was exported into approximately 66 countries. It is the best selling imported beer in Germany and the best selling Czech beer in Austria and Great Britain.
The history of brewing in České Budějovice, dates back to the 13th century Kingdom of Bohemia, when the city received the brewing rights. The original Budweiser Bier or Budweiser Bürgerbräu (Czech: Budějovický měšťanský pivovar), was founded here in 1785. The company began exporting to the United States in 1871. In the U.S., Anheuser-Busch started using the Budweiser brand in 1876 and registered it two years later.
A second company (now named Budvar) was established in 1895 in same town by mainly Czech brewers, which also started exporting beer under the name Budweiser (being the German way of referring to something from the city such as a beer, while "Budějovický" means the same in Czech). These exports into the U.S. market led to the Budweiser trademark dispute. Negotiations between the three companies, the two from the original town and the American Anheuser-Busch, about using "Budweiser" reached an agreement in March 1938 that allowed Anheuser-Busch to use the brand "Budweiser" only in North America.
After the fall of communism, both local breweries tried to secure rights to traditional names.